Overview
The Rapity brand uses the innovative medical device Staccto OBT to delivery life-changing treatment for people with epilepsy. As fast as 30 seconds is all that’s needed to administer the drug to assist in subduing symptoms. This kind of power helps patients live their lives without burden & pursue new opportunities.
From strategic workshops that determined the brand personality traits, BX designed an identity that reflects the rapid innovation brought to the market.
Strategy | Brand Identity Design | Art Direction
Logo | System Identity | Color Palette | Packaging | Guidelines | Data Visualization
Role
Output
Dynamic shapes that convey rapid treatment
Visualizing the rhythmic order of breathing
Highlighting the sleek & innovative device